Market Development

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  • This site offers the most useful technical resources that can help you increase the quality and impact of your market development programming (covering market systems development and other private sector development approaches). If you feel that an important resource is missing, please let us know.

    Key Resources

    PIN (2018) Good Practice Guide: Enabling Poor People's Access to Essential Products and Services (PDF, 8.66 MB)
    View

    When can it be useful?
    This guide provides practical guidance, examples and tools on how to increase poor people’s access to products and services that can improve their lives, through effective engagement of the private sector.

    PIN (2018) Good Practice Guide: Enabling Poor People's Access to Essential Products and Services - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals, Checklists
    Useful during: Initial Orientation, Assessment and Project Design, Implementation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, Country Directors / (Support) Desk Officers
    PIN (2018) Good Practice Guide: Increasing Poor People's Demand for Essential Products and Services (PDF, 9.37 MB)
    View

    When can it be useful?
    This guide provides practical guidance, examples and tools on how to increase poor people’s demand for products and services that can improve their lives through effective engagement of the private sector and the use of a market systems approach.

    PIN (2018) Good Practice Guide: Increasing Poor People's Demand for Essential Products and Services - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals, Checklists
    Useful during: Initial Orientation, Assessment and Project Design, Implementation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, Country Directors / (Support) Desk Officers
    PIN (2024) Guide: Improving Employment Through Market Driven Vocational Education And Training (PDF, 12.54 MB)
    View

    When can it be useful?
    This good practice guide provides practical guidance, examples and tools on engaging the private sector to ensure that Vocational Education and Training (VET) programmes sustainably increase access to productive and fulfilling employment opportunities.

    PIN (2024) Guide: Improving Employment Through Market Driven Vocational Education And Training  - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals
    Useful during: Initial Orientation, Assessment and Project Design, Implementation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
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    Examples of PIN's Interventions

    PIN (2015) Video on the Community Livestock Market Development Project, Cambodia (URL)
    View

    When can it be useful?
    This video provides an overview of a livestock market development project implemented by PIN and partners in Cambodia, and includes an overview of the constraints the project was aimed at addressing and how these were being addressed.

    PIN (2015) Video on the Community Livestock Market Development Project, Cambodia - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Project Design Examples
    Useful during: Initial Orientation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, Country Directors / (Support) Desk Officers
    PIN (2018) INSPIRED: Market Systems Development (Issue 4) (PDF, 8.16 MB)
    View

    When can it be useful?
    This resource features practical project examples and lessons from PINs market systems development programming across different countries.

    PIN (2018) INSPIRED: Market Systems Development (Issue 4) - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Communication Materials
    Useful during: Initial Orientation, Assessment and Project Design, Implementation, Monitoring and Evaluation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    Resources on Market-based Approaches (URL)
    View

    When can it be useful?
    This website includes a range of resources on market systems development with a particular focus on market-based approaches and behaviour change.

    Resources on Market-based Approaches - overview
    Language: English, French, Spanish
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals, Evaluation & Research Reports, Training Materials, Communication Materials
    Useful during: Initial Orientation, Assessment and Project Design, Implementation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    Display moreGO TO MENU

    Market Assessments

    PIN (2018) Good Practice Guide: Improving Small Producers' Access to Profitable Markets (PDF, 14.95 MB)
    View

    When can it be useful?
    This guide provides practical guidance, examples and tools on how to assist poor producers to sell their products in more profitable markets through effective engagement of the private sector and the use of a market systems development approach.

    PIN (2018) Good Practice Guide: Improving Small Producers' Access to Profitable Markets - overview
    Language: English
    Region: Africa, Asia
    Resource type: Toolkits & Manuals, Checklists, Templates
    Useful during: Initial Orientation, Assessment and Project Design, Implementation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, Country Directors / (Support) Desk Officers
    PIN (2018) Good Practice Guide: Increasing Poor People's Demand for Essential Products and Services (PDF, 9.37 MB)
    View

    When can it be useful?
    This guide provides practical guidance, examples and tools on how to increase poor people’s demand for products and services that can improve their lives through effective engagement of the private sector and the use of a market systems approach.

    PIN (2018) Good Practice Guide: Increasing Poor People's Demand for Essential Products and Services - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals, Checklists
    Useful during: Initial Orientation, Assessment and Project Design, Implementation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, Country Directors / (Support) Desk Officers
    PIN (2018) Good Practice Guide: Enabling Poor People's Access to Essential Products and Services (PDF, 8.66 MB)
    View

    When can it be useful?
    This guide provides practical guidance, examples and tools on how to increase poor people’s access to products and services that can improve their lives, through effective engagement of the private sector.

    PIN (2018) Good Practice Guide: Enabling Poor People's Access to Essential Products and Services - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals, Checklists
    Useful during: Initial Orientation, Assessment and Project Design, Implementation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, Country Directors / (Support) Desk Officers
    Display moreGO TO MENU

    Labour Market Assessments and Employment

    PIN (2024) Guide: Improving Employment Through Market Driven Vocational Education And Training (PDF, 12.54 MB)
    View

    When can it be useful?
    This good practice guide provides practical guidance, examples and tools on engaging the private sector to ensure that Vocational Education and Training (VET) programmes sustainably increase access to productive and fulfilling employment opportunities.

    PIN (2024) Guide: Improving Employment Through Market Driven Vocational Education And Training  - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals
    Useful during: Initial Orientation, Assessment and Project Design, Implementation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    PIN (2019) Labour Market Assessment in East and West Mosul, Iraq (PDF, 2.3 MB)
    View

    When can it be useful?
    This is a practical example of a labour market assessment report from an assessment conducted by PIN in Mosul Iraq to identify employment opportunities (with a specific focus on women and people with disabilities), it can be useful when planning or conducting a labour market assessment in a recovery context, the assessment tools are included in Annex.

    PIN (2019) Labour Market Assessment in East and West Mosul, Iraq - overview
    Language: English
    Region: Middle East
    Resource type: Project Design Examples
    Useful during: Assessment and Project Design, Implementation
    Useful for: Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    PIN (2019) IndiKit: Guidance on Employment Indicators (URL)
    View

    When can it be useful?
    This website provides guidance on the use of practical indicators for employment-related interventions.

    PIN (2019) IndiKit: Guidance on Employment Indicators - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals
    Useful during: Assessment and Project Design, Implementation, Monitoring and Evaluation
    Useful for: Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    Display moreGO TO MENU

    Facilitation Approaches

    BEAM exchange - Wide range of resources on market facilitation (URL)
    View

    When can it be useful?
    This website page has an extensive range of resources (guides, publications, tools, case studies) on the topic of market facilitation used in market systems development projects.

    BEAM exchange - Wide range of resources on market facilitation - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals, Evaluation & Research Reports, E-Learning and Webinars, Training Materials
    Useful during: Initial Orientation, Assessment and Project Design, Implementation, Monitoring and Evaluation
    Useful for: Project / Programme Managers / Heads of Programmes, Country Directors / (Support) Desk Officers
    PIN (2018) Good Practice Guide: Improving Small Producers' Access to Profitable Markets (PDF, 14.95 MB)
    View

    When can it be useful?
    This guide provides practical guidance, examples and tools on how to assist poor producers to sell their products in more profitable markets through effective engagement of the private sector and the use of a market systems development approach.

    PIN (2018) Good Practice Guide: Improving Small Producers' Access to Profitable Markets - overview
    Language: English
    Region: Africa, Asia
    Resource type: Toolkits & Manuals, Checklists, Templates
    Useful during: Initial Orientation, Assessment and Project Design, Implementation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, Country Directors / (Support) Desk Officers
    ILO (2017) Market Systems Facilitation - key lessons learned and interactive game (PDF, 2.24 MB)
    View

    When can it be useful?
    This brief learning note summarises lessons learned on facilitation tactics from ILO market system projects, it includes a link to an online roleplaying game to test your facilitation skills.

    ILO (2017) Market Systems Facilitation - key lessons learned and interactive game - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Evaluation & Research Reports, E-Learning and Webinars
    Useful during: Assessment and Project Design, Implementation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, Country Directors / (Support) Desk Officers
    Display moreGO TO MENU

    Private Sector Engagement and Partnerships

    PIN (2018) Good Practice Guide: Enabling Poor People's Access to Essential Products and Services (PDF, 8.66 MB)
    View

    When can it be useful?
    This guide provides practical guidance, examples and tools on how to increase poor people’s access to products and services that can improve their lives, through effective engagement of the private sector.

    PIN (2018) Good Practice Guide: Enabling Poor People's Access to Essential Products and Services - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals, Checklists
    Useful during: Initial Orientation, Assessment and Project Design, Implementation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, Country Directors / (Support) Desk Officers
    Mercy Corps (2014) Private sector engagement toolkit (URL)
    View

    When can it be useful?
    This toolkit provides comprehensive guidance (including practical tools, templates and case studies) on how to effectively building strategic partnerships with the private sector, it can be particularly useful when working with larger companies, Tool 4 is a practical tool and checklist for a Due Diligence assessment of a potential private partner.

    Mercy Corps (2014) Private sector engagement toolkit - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals
    Useful during: Initial Orientation, Assessment and Project Design, Implementation
    Useful for: Project / Programme Managers / Heads of Programmes, Country Directors / (Support) Desk Officers
    Hivos (2018) Hivos and the Private Sector - The Guiding Principles for Companies (URL)
    View

    When can it be useful?
    This document describes the key guiding principles that inform Hivos' partnerships and support to the private sector, it draws from the UN Global Compact's ten principles and covers important topics such as human rights, gender, labour, corruption and the environment.

    Hivos (2018) Hivos and the Private Sector - The Guiding Principles for Companies - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Strategies
    Useful during: Initial Orientation, Implementation
    Useful for: Project / Programme Managers / Heads of Programmes, Country Directors / (Support) Desk Officers
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    Value Chain Development

    Market Links, USAID - Guidance on Value Chain Development Approach (URL)
    View

    When can it be useful?
    This website provides guidance on the value chain development approach, ranging from introductory information to more detailed guidance, it can be useful when wanting to understand different concepts and terms.

    Market Links, USAID - Guidance on Value Chain Development Approach - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals
    Useful during: Initial Orientation, Assessment and Project Design, Implementation, Monitoring and Evaluation
    Useful for: Project / Programme Managers / Heads of Programmes, Country Directors / (Support) Desk Officers
    ILO (2015) A Rough Guide to Value Chain Development: How to create employment and improve conditions (PDF, 433.41 KB)
    View

    Also available in: Spanish, French, Russian

    When can it be useful?
    This guide provides guidance on the value chain development approach as applied by the ILO (so with a specific focus on employment), it is shorter than most other guides (24 pages) and therefore can be a useful way to quickly review guidance on this topic.

    ILO (2015) A Rough Guide to Value Chain Development: How to create employment and improve conditions - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals
    Useful during: Initial Orientation, Assessment and Project Design
    Useful for: Project / Programme Managers / Heads of Programmes
    ILO (2015) Value Chain Development for Decent Work (URL)
    View

    When can it be useful?
    This guide provides practical guidance on how to support value chain development to create 'decent work' employment opportunities and improve working conditions in targeted sectors, it covers initial assessments, sector selection, implementation and monitoring.

    ILO (2015) Value Chain Development for Decent Work - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals
    Useful during: Initial Orientation, Assessment and Project Design, Implementation, Monitoring and Evaluation
    Useful for: Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    Display moreGO TO MENU

    Monitoring and Evaluation of MSD

    PIN (2019) IndiKit: Guidance on Market Development Indicators (URL)
    View

    When can it be useful?
    This website provides guidance on the use of practical indicators for market development interventions.

    PIN (2019) IndiKit: Guidance on Market Development Indicators - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals
    Useful during: Assessment and Project Design, Implementation, Monitoring and Evaluation
    Useful for: Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    Mercy Corps (2016) Managing Complexity: Adaptive Management at Mercy Corps (PDF, 235.56 KB)
    View

    When can it be useful?
    This learning note by Mercy Corps provides practical advice on how to integrate an adaptive management approach into your programming, covering organisational culture, people and skills, and tools and systems.

    Mercy Corps (2016) Managing Complexity: Adaptive Management at Mercy Corps  - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals
    Useful during: Implementation, Monitoring and Evaluation
    Useful for: Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    Springfield Centre (2014) Framework for managing and measuring systemic change processes (PDF, 440.89 KB)
    View

    When can it be useful?
    This briefing paper on the Adopt-Adapt-Expand-Respond framework provides implementers with an approach to manage and measure the extent to which new behaviours and practices introduced by a project are owned and spread across an industry by project partners themselves ('systemic change').

    Springfield Centre (2014) Framework for managing and measuring systemic change processes  - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals
    Useful during: Implementation, Monitoring and Evaluation
    Useful for: Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    Display moreGO TO MENU

    Women's Economic Empowerment

    BEAM Exchange - Wide range of resources on Women's Economic Empowerment (URL)
    View

    When can it be useful?
    This website page includes a range of resources (guides, publication, case studies, tools) on the topic of women's economic empowerment in market systems projects.

    BEAM Exchange - Wide range of resources on Women's Economic Empowerment  - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals, Project Design Examples, Evaluation & Research Reports, E-Learning and Webinars
    Useful during: Assessment and Project Design, Implementation
    Useful for: Project / Programme Managers / Heads of Programmes, Country Directors / (Support) Desk Officers
    DCED (2019) Online resource hub and database for guidance on MSD, PSD, and the DCED Standard (URL)
    View

    When can it be useful?
    This website has an extensive array of resources (articles, evidence papers, guides etc) related to private sector development, including resources on MSD, women’s economic empowerment, engaging the private sector in fragile contexts, and on results measurement.

    DCED (2019) Online resource hub and database for guidance on MSD, PSD, and the DCED Standard - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals, Evaluation & Research Reports
    Useful during: Initial Orientation, Assessment and Project Design, Implementation, Monitoring and Evaluation
    Useful for: Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    BEAM Exchange (2016) The Women’s Empowerment and Markets Systems (WEAMS) Framework (PDF, 706.46 KB)
    View

    When can it be useful?
    This document provides practical tools and guidance on supporting women’s empowerment in market systems development projects.

    BEAM Exchange (2016) The Women’s Empowerment and Markets Systems (WEAMS) Framework - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals
    Useful during: Assessment and Project Design, Implementation, Monitoring and Evaluation
    Useful for: Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    GO TO MENU

    Markets in Emergency / Recovery Contexts

    PIN (2018) The State Of The Labour Market In Mosul, key findings from a labour market assessment (PDF, 370.78 KB)
    View

    When can it be useful?
    This resource is a summary of a labour market assessment conducted by PIN in East and West Mosul in November 2018, it provides an overview of the main findings and recomendations from the assessment, and includes a link to the full report.

    PIN (2018) The State Of The Labour Market In Mosul, key findings from a labour market assessment  - overview
    Language: English
    Region: Middle East
    Resource type: Evaluation & Research Reports
    Useful during: Initial Orientation, Assessment and Project Design, Implementation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    SEEP (2017) Minimum Economic Recovery Standards (URL)
    View

    When can it be useful?
    This Minimum Economic Recovery Standards are internationally recognized standards for building economic resilience for crisis-affected communities, they can be useful to review when designing and planning activities in humanitarian contexts.

    SEEP (2017) Minimum Economic Recovery Standards  - overview
    Language: English, French, Arabic, Spanish
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals
    Useful during: Initial Orientation, Assessment and Project Design, Implementation, Monitoring and Evaluation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    EMMA (2010) Emergency Market Mapping and Analysis Toolkit (ZIP, 1.7 MB)
    View

    Also available in: French, Spanish

    When can it be useful?
    This resource is a set of tools and guidance notes for front-line humanitarian staff in sudden-onset emergencies to better understand, accommodate, and make use of market systems, it provides detailed guidance on each of the steps involved in market assessment.

    EMMA (2010) Emergency Market Mapping and Analysis Toolkit  - overview
    Language: English, French, Spanish
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals
    Useful during: Initial Orientation, Assessment and Project Design, Implementation, Monitoring and Evaluation
    Useful for: Field Officers, Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    Display moreGO TO MENU

    Green Market Approaches

    DCED (2022) Green PSD Navigator (PDF, 1.04 MB)
    View

    When can it be useful?
    Overview of Green Growth Approaches for Private Sector Development

    DCED (2022) Green PSD Navigator - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals
    Useful during: Initial Orientation, Assessment and Project Design
    Useful for: Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    BEAM EXCHANGE (2023) Greening the MSD approach in agricultural programmes (PDF, 1.37 MB)
    View

    When can it be useful?
    How to achieve environmental goals in agricultural MSD programmes

    BEAM EXCHANGE (2023) Greening the MSD approach in agricultural programmes - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Toolkits & Manuals
    Useful during: Assessment and Project Design, Implementation
    Useful for: Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
    BEAM EXCHANGE (2023) Greening MSD examples (URL)
    View

    When can it be useful?
    Case studies for greening MSD approach

    BEAM EXCHANGE (2023) Greening MSD examples - overview
    Language: English
    Region: Africa, Asia, Middle East, Europe & Caucasus
    Resource type: Project Design Examples
    Useful during: Initial Orientation, Assessment and Project Design
    Useful for: Project / Programme Managers / Heads of Programmes, M&E Managers / Officers, Country Directors / (Support) Desk Officers
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